What is Branding?
Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice. A product can be easily copied by other players in a market, but a brand will always be unique. The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.
Logo Design
A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. A great logo can be easily understood and recognized. It serves as a self-explanatory image that people can use to connect with your brand.
Brand Concept Guide
A brand style guide is a rulebook containing specifications on everything that plays a role in the look and feel of your brand–everything from typography and color to logos and imagery. It lets everyone know exactly how to present your brand to the world.
Brand Strategy
Brand strategy is part of a business plan that outlines how the organization will build rapport and favorability within the market. A brand strategy encompasses several different brand elements like voice, storytelling, and most importantly memorability.
Brand Digital Marketing
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the entirety of the brand, using the products and services as proof points that support the brand's promise.
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